Shay Segev in a New Surprising Position at Playtech

May 30, 2014 by

Shay SegevWhen it comes to Playtech, the name Shay Segev is a major figure. He was known as being the CEO of Playtech for years, and he’s got a ton of experience when it comes to managing the operations of major online gambling companies. He’s also been known for owning a significant portion of Playtech in the past. Recently, he’s taken over the retail side of things for the company, and this just goes to show that they aren’t as dormant as some experts have been suggesting. This move suggests that Playtech could have something up their sleeve.

Why Shay Segev’s New Position is Surprising

Segev is a highly-strategic individual who really knows the business. For him to come in for the head of retail for Playtech shows one thing beyond the shadow of a doubt: Playtech is coming in more aggressive than ever.

Over the past few years, critics have had some not-so-nice things to say about Playtech and their position in the online gambling world. Once known as one of the two clear leaders of the industry, Playtech has fallen behind a bit and isn’t even clearly in the top three or four when it comes to innovative and aggressive leaders in the industry. The lack of fresh content and what some people have perceived as resting on their laurels have been the key factors that have driven Playtech to this point, and having Segev in this new position shows that they are probably going to be fighting back.

Innovation in the Industry

One of the advantages that Playtech always had over the competition was their number of games. Only one other major software provider was known for having more games than Playtech. However, pure numbers don’t count for much these days since newer companies have shifted to the game to be all about quality. If you aren’t producing high-quality games on a regular basis, then it’s very hard to compete with the new generation of online gambling sites, and that’s what Playtech has fallen into.

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