Airwaves Buzz with Atlantic City Casino Advertisements

Online gambling is finally legal in New Jersey and the casinos want everyone to know about it. Over the past week, the airwaves have been positively buzzing with Atlantic city casino advertisements, and that is not all; banners and billboards are also being plastered throughout the city proclaiming the good news.

Casinos Band Together

Several online casinos have gotten together with Atlantic City casinos in order to get the word out as fast as possible, and it seems that people are listening. The last time the industry expanded at the rate that it is expanding now it was 1978, and this has casino owners and players equally excited.

Atlantic City Fighting Back

Atlantic City has suffered quite a severe decline in recent years, with a lot of its business going to online casinos in the states in which this sort of play was legal. Now that online gambling is legal in New Jersey, it is fighting back hard to try and stay afloat. According to a source, the casinos in Atlantic City are spending a sizable fortune on promoting their online presence, and this doesn’t just include purchasing cable TV spots; they are also purchasing airtime on broadcasting channels in New York and Philadelphia.

Only the Beginning

If citizens of New Jersey haven’t had enough yet, the good news is that there are many more advertisements to come with two casinos planning their airwave attacks in the New Year. Marketing heads see January as the time to deplete their marketing budgets for the entire year so that they can start off strong and hopefully reap all of the benefits in 2014.

Launching an Entire Industry

Why is this new launch costing the casinos so much? Well, according to the experts, this is actually because these casinos aren’t just launching their online presence; they are actually launching an entirely new industry that only became legal within the past few weeks. This basically means that they aren’t only advertising their brands, but they are also introducing people to the world of online gambling. Many people within New Jersey don’t know how online casinos work, so they need to be introduced to them first and foremost.

One important factor that the casinos will need to get across is that online gambling is safe. With fraud a constant worry on players’ minds, it is up to the casino giants to explain why people can feel free to spend their money in their casinos without worrying about someone getting hold of their banking information.

Getting the Message Across

In order to get a single message across, marketers can’t simply broadcast a message; they need to do it many times over, through various mediums. This is something that they need to try and perfect the first time round, regardless of how new the industry happens to be.